This short film is a slice of Americana, and as important to our culture as Ford Trucks, 70’s movies, and the male mustache. More a myth than a legend John Bronco was here then gone. But not forgotten. See for yourself as this 39-minute film streams on HULU 10/15. (continued below)
Synopsis: Some have said that if you were famous before the internet, you might as well never have existed. Such is the case for John Bronco, the greatest pitchman who ever lived. In 1966, Ford tapped him to race their new prototype SUV at the Baja 500 in Mexico. Not only did he win, but he gave a rousing speech that rallied a nation. Legend has it that Ford named the new car “Bronco” after John, made him the face of their campaign and skyrocketed him to stardom. His commercials were on every channel and his jingle went triple platinum. John launched his own cologne, breakfast cereal, video game, action figure, you name it. He was the very embodiment of the American dream, that is, until it all came crashing down.
(continued) Hear from era icons Bo Derek and Kareem Abdul-Jabbar as they talk about John and what he means to this story. Ford is releasing their new Bronco in 2021. Coincidence that this short film emerges now? Probably. This is 40-minutes of your life you will never get back, but you might not want to. It is that amazing to watch. Enjoy it yourself on Hulu, October 15th. It is a shame that Halloween is cancelled this year in most areas. I have to wonder how many John Broncos we would have seen running round.
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